Audience Research
Cultural organizations operate in a complex and changing environment. The most effective
way to ensure your
organization’s success is by understanding the opinions and needs of the people who are, or could be, your target audiences.
Through a tailored research and evaluation strategy, MMC will help you answer important questions such as:
How can we make our organization more accessible to diverse audiences?
How well are our programs achieving their desired impact?
How engaging and understandable are our exhibits?
Audience research will not only assist you in enhancing your organizational performance, but also will provide you with the data you need to build a case for support with funders and other key stakeholders.
Connect today and see how we can help.
We’ll prepare a proposal and walk you through every step of the process.